## Bio

I'm the younger Wolfram of Wolfram Research—it's us who do Wolfram|Alpha, Demonstrations and the core underlying technology—*Mathematica*. I founded the European Wolfram Research in 1991 after my brother Stephen set up the headquarters in the US. I continue to be its CEO.

Since 1997 I have also been strategic director of the worldwide group and initiate and direct our business, marketing, design and a variety of strategic technical projects---everything from the CDF Player concept to *webMathematica* (which underlies Wolfram|Alpha) to conceptualizing wolfram.com. In doing this I have formed new concepts of management including early use of website design to define strategy, "strategic bundles" and industry solutions sites as a way to verticalize activities.

A key part of my work has been understanding the underlying scope of our technology and communicating what we have, which I do in talks, sometimes in blogs and often in directing our initiatives and their messages.

I am interested in how technology and computation can move our lives and economies forward and in turn how this affects education. In particular I realised that the school subject of maths has become almost totally discrepant from its real-world application and in 2010 founded computerbasedmath.org to address this worldwide.

I have an MA from Cambridge University, UK where I read physics and mathematics.

For fun, I take photos and play the piano.